Searching for a purpose
“Every woman deserves that, right?”
The Blue that made Betty
For much of my life I have been searching for a purpose, how do I give back or make my daily slog of some importance in this world. As many of us, I was swimming down the stream of conformists - school, studies, extra murals, get a job, find a man, get married, have kids… you get my drift.
In a nutshell, life was passing me by and I didn’t feel like ME anymore. On my journey I met what I tokened as my career mentor, an incredible and vivacious woman who I can now call my business partner and friend. Danielle and I knew that the corporate slog wasn’t for us, that life needed purpose and most of all we needed freedom to be the women we were made to be. Every woman deserves that, right?
Through our overwhelming love for the ocean, we couldn’t help but find ourselves focusing our thoughts and efforts on how to educate and save the big blue. The challenge was money and time and as a passion project, how we were going to educate people to start making a change not a once off change, but an everyday impact. It hit us right then and there, like a slap to the forehead! We don’t have to be a billion-dollar brand with millions of followers, we can be a brand based on integrity with a growing group of true ambassadors that are excited to make and see the difference in their everyday lives. And so Blue Betty was born. Don’t get me wrong, it’s definitely taken some time and morphed along with way, but we are still true to the core!
At Blue Betty, we aim to provide water experiences to start that exciting journey of falling in love with the ocean. For if you fall in the love with the ocean, you will naturally want to save it, everyday!
Jade Harding – As blue and betty as they come!