“Combing her innate love of the ocean, and her skills as a photographer, she felt compelled to reach out to Blue Betty.”
Casey Pratt Profile
A quaint little coffee shop in Umhlanga Rocks KZN, was our meeting place of choice. And that’s where we met Casey for the first time, completely unsure what was to become of our interaction. It started with Casey getting in touch with us over FB Messenger. She reached out and shared her idea of Project Portrait - A project using her photographic skills to create environmental awareness. Taking pictures of everyday women who get inspiration from the ocean, spreading the little differences they are making in their lives, with others.
That is Blue Betty in a nutshell, and if it wasn’t already a match made in heaven, the more we spoke, the more we realised that Casey was so special. Already making many changes at home, and being a community voice where she can, already part of the save the ocean movement. It felt fitting asking Casey to be our first profile piece for Life is Swell. We thank Casey for her share, as well as our ongoing collaboration, Women In Water. Here’s a snippet of her story…
Casey, interested in photography since she was little, found the confidence to pursue it professionally thanks to the introduction of digital photography. It started 11 years ago as she pounced at the opportunity of being a photographer’s assistant – who just happened to be a friend who was incredibly inspiring, motivating and all round a great mentor. After being in London for some time, learning the ropes, purchasing the right equipment and doing the occasional shoot in London, she returned to Sunny SA for the birth of her first born. Soon the market for wedding photography was apparent, and the ability to be part of a couple’s special day really resonated with her. And now, 8 years on, she is looking to build on that portfolio. To develop her craft further…to shoot something a little different. To create images that have a narrative, stories that would become inspirational, and to spark dialogue. A dialogue for change.
Casey was introduced to the ocean through various holiday visits to the coast from Jozi. Always feeling sad on the trip home at the uncertainty of when she’d be able to see the sea again. Luckily for Casey her family relocated to the coast and before long, her days after school were filled with her girlfriends learning the way of the waves on their surfboards. For most, work experience would have been an internship at a bank, accounting firm, or advertising agency. For Casey, it was spent in the sea with Pierre Tostee. Combing her innate love of the ocean, and her skills as a photographer, she felt compelled to reach out to Blue Betty to see if she could tell our story, visually. You’ll be able to see much of Casey’s work on our social handles as well as our website. Her ability to capture love, the raw moment and movement of the water gave us all the feels when we saw our photos for the first time. “Blue Betty seemed to resonate with me, what I stood for and so I got in touch so that I could profile you - and now I’m being interviewed. I think we all just want to do more!”.
Do more indeed.
We asked Casey how she participates in the #justbegin movement “Some days it’s easy. And some days it’s hard. The easiest place to start is to just carry the essentials around with you – all the time. Straw, bag, and reusable cup. And I’ve just started my own veggie garden!” When discussing the more challenging aspects of changing lifestyle habits to one that considers sustainability at the top of the list, Casey shared the conflict she experiences “For me, what’s hardest is walking around in the shops. I find it overwhelming the constant struggle internally between choosing between the best packaging, knowing that I’m going to have to throw things in the bin because there is nowhere else for it to go.”*
Casey’s word from the water
“We all have power. We all have a voice. Let’s start holding people, companies and corporations accountable for their actions. Businesses need to be held responsible for what they are producing. We live in our dream home. With a refinery delivering oil pollution to our door step – we see the oil slick in the water from our patio. All we want to do is walk down to the beach from our house and enjoy the beach and swim in the water. But we don’t want to swim in the oil, and we spend most of our time on the beach picking up litter. It’s heartsore”
In addition to weddings, Casey now offers shoots on the beach and in the water. These shoots are for people of all ages, for singles and families.
For more of Casey’s work : https://www.caseypratt.com/